Businesses & Non-Profits

When people think “editor,” an image of someone crossing out typos in a book manuscript often comes to mind. But editors do so much more than that… and we work with more than just authors.

I’ve been helping businesses and non-profits be heard, understood, and be efficient with consistent messaging for over fifteen years. 

Insurance business outlining the different types of insurance you offer? I’ll read it with the headspace of someone who knows nothing about insurance, is often intimidated by all the jargon, and who feels self-conscious that they don’t have this all figured out in their adult life yet. 

Non-profit looking to get word out to your potential clients? I’ll review your communications through the eyes of someone needing your services, who may not be aware of you or even that they are in need of the services you provide, and with any associated emotional reaction in mind.

One of my superpowers is the ability to examine a piece of writing through the lens of how your intended audience will read it.

Why is this an asset to you?

Because that is who your audience is. And if your writing appeals to them, engages them, and resonates with them…they are more likely to take their business to you.

So, sure, I’ll fix your typos and get those commas in line. But before we reach that stage, I’ll work with you to understand what it is you need your audience to hear, and I’ll connect the line between what you are trying to say and what your audience needs to hear.

If your potential customer or client doesn’t understand what you are saying, those pesky typos and wayward commas won’t matter because that potential customer or client will likely close your website and walk out your preverbal door. 

Why is this an asset to you?

Because that is who your audience is. And if your writing appeals to them, engages them, and resonates with them…they are more likely to take their business to you.

So, sure, I’ll fix your typos and get those commas in line. But before we reach that stage, I’ll work with you to understand what it is you need your audience to hear, and I’ll connect the line between what you are trying to say and what your audience needs to hear.

If your potential customer or client doesn’t understand what you are saying, those pesky typos and wayward commas won’t matter because that potential customer or client will likely close your website and walk out your preverbal door. 

I offer the following levels of editing for fiction and non-fiction:

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Press Releases
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Web Copy
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E-Books
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Blog Posts
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Annual Reports
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Articles
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Emails
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Letters
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Proposals & Grants
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Newsletters
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Lead Magnets

I can also help businesses and non-profits with their writing needs. Please see what writing services I offer for more information.

If you hire me to help with your organization’s messaging, I make the following commitments to you:

I promise to become part of your communications team.

With more people working from home, businesses and non-profits are getting more comfortable with their team members working remotely. Consider me to be one more team member working from home. But I have an advantage over others who are new at this whole #WFH game: I’ve been doing so for over a decade. I have established communication strategies and processes to manage projects and ensure consistent communication. I’m aware of time zones and where/when your need is greatest. When I work with organizations, I offer many ways that you can contact me, and I have flexible working hours to accommodate time zones and staff meetings. With enhanced technology, our world really is smaller than we think.

I promise to know your customer/client.
When you hire me to help with your communications needs, I’ll spend time really getting to know who it is that is seeking your products or services. I’ll put myself in the headspace of your potential customer/client so that I understand what information they are seeking (even if they don’t know they’re seeking it). Every piece of communication we work on will be edited with this picture in mind.

I promise to customize your message for your voice.

Every organization has a voice, with organization-specific vocabulary, word choices, and style. Some are casual and easy-breezy, while others are serious and matter-of-fact. When you work with me, I’ll put together a voice and style guide, noting language choices that relate to your specific organization. What words do you like? What ones do you absolutely never use? Do you prefer “OK” or “okay”? What words do you capitalize? Keeping an up-to-date style guide will ensure that all your communication uses a consistent voice with across-the-board language style.

Whether you need an extra hand on your communications team or an extra set of eyes on that final report, I can help your organization be understood by those who need to hear your words.

Read more about my retainer packages and one-off writing and editing rates for businesses and non-profits.